AUD\u2019s graphic design students showcased last week at the Rotunda their environmentally-friendly nut snack package designs.
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\u201cWe\u2019re looking at how much paper we\u2019re using. We\u2019re trying to be good to the environment, minimize waste- printing, and all that,\u201d said Visual Communications Professor Laura Bakalka who coordinated the project.<\/p>\n\n\n\n
She challenged her students to get a package without excess materials.
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The focus was put not only on packaging, but on branding. Students had to target specific consumers with their product, and support their choices with research.
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Student Rund Samman designed the packaging of \u201cNUTorious\u201d, targeting children ages 3-11. She chose the name as a play on words as her packaging is covered in cartoon monster illustrations.
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\u201cIt\u2019s called \u201cNUTorious\u201d, which means evil\/bad, [with] a play on words because of word \u201cnut\u201d in it. Each nut is associated with a certain character\/monster on the cover,\u201d she told the MBRSC Post.
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\u201cKids don\u2019t usually eat healthy, so this package is made to catch their attention, and have them eat better,\u201d Samman continued.
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Packages are the first thing consumers encounter when looking at a product, making it a key factor in marketing, and sales.
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\u201cA package is the personality of the product and company, it also keeps the product safe. It\u2019s also a promotional tool that determines if the customer will pick up or pass by the product,\u201d said Samman.
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The exhibition showcased eleven graphic design students\u2019 works, making for a diverse array of packages with different concepts, colors and shapes.
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